WE WILL CONTINUE TO MAKE A DIFFERENCE - AND WE'LL BE DOING IT WITH AN EXCITING NEW PRODUCT SET.
What a thrilling few years it's been - as we come up to a little over 2 1/2 years of Cauz, and having personally dealt with an eventful year equally full of positivity and uncertainty, we've very carefully considered what Cauz is and should be.
For both our charities and our supporters, Cauz stands for exactly what the name suggests. A business with a purpose and a good cause. We're proud to have absolutely lived up to that...
We've provided our customers with organic, ethically made, quality products - and in turn have provided much needed support for our beloved charities Kicks Count, Harambee Schools Kenya and Rays of Sunshine.
The money through sales has helped raise awareness of baby loss and the importance of babies' movements in the womb... it's provided school meals to children in rural Kenya (sometimes their only meal of the day), plus desks, books and more... its given seriously ill children something to smile about as they fulfil a wish or meet an idol.
Through this we've learned that everything is right - except for one thing: our area of business.
Being part of the fashion industry for many is a life choice to be 100% committed to. While huge and with no shortage of opportunity, this year has certainly taught many that clothes can be more of a luxury than a necessity.
Cauz clothes do fall in the 'necessity' category due to their quality and re-wearability, yet even through this, 'style' is a landscape that is constantly changing - such a fast moving industry, and one that very much defines trends and styles in other areas, is extremely difficult to keep up with and grow within.
Through this summary we've confirmed that we're absolutely committed to continuing to make a difference with ethical, organic products that do good, driven by our strong Cauz brand. But this is where we sign off for a while, as we look at our products and consider a new category.
A category that we're both passionate about - that we live and breathe every day - that we can grow within and make an even bigger difference. What that category is, we can't say yet as there's still work to do, but it's extremely exciting and will write another thrilling chapter in the Cauz story over the next 2 1/2 years and beyond.
Thank you for everything - we love you all
Rob and Simon
Huge discounts won't affect our charities - 10% from every item sold will still help to: